Welcome to Miroir
It all started back at school.
Before Miroir, there were two friends, a shared passion for innovation and an overflowing Internet culture.
We grew up with platforms, communities, emerging behaviours and tools that kept transforming the way we create, work and communicate. Always curious about what would come next.
A few years later, our paths crossed again at the same company. But we were already dreaming of somewhere else. Of something bigger.
So we created Miroir.
With one ambition: to shake up the conventions of influence marketing and build something that felt like us.
Naturally, Tech, AI and Business became our playground. Because these are the subjects we are passionate about, but above all the ones our network truly lives.
Since then, the adventure has grown. Two friends became a team of four, surrounded by creators, brands and partners who share the same culture of innovation.
The people behind Miroir.
Four journeys, four personalities, one shared ambition: to reshape the influence industry.
Théau Grivet
Théau Grivet — Co-founder
Théau leads collaborations between brands and creators, from strategy through campaign activation. Specialised in Tech, AI & Business influence, he supports Miroir's network talents and partners every day.
Gabriel Sagnet
Gabriel Sagnet — Co-founder
A filmmaker and content creator, Gabriel has always been immersed in Internet culture and emerging technologies. At Miroir, he brings his creative vision and deep knowledge of platforms to imagine collaborations that resonate with brands and audiences alike.
Laëtitia Guedes
Laëtitia Guedes — Talent Manager
Passionate about communication, creativity and influence, Laëtitia supports Miroir’s talents in their collaborations with brands. Her role is to create the right connections, develop opportunities and ensure that every partnership makes sense for both sides.
Nancy Sagnet
Nancy Sagnet — Communication & Campaign Manager
A true all-rounder at Miroir, Nancy works across both campaign management and the collective’s communications. Website, social media, coordination and events: her versatile profile allows her to support projects from organisation through to the spotlight.
What we share.
Curiosity
Test before forming an opinion.
Understand before explaining.
And keep learning in an industry where yesterday's novelty has already become today's norm.
Internet culture
Not the kind learned from a trend deck.
The kind we practise every day.
People
Behind millions of views, statistics and campaigns,
Miroir remains first and foremost a network of people.
And we intend to keep it that way.
We could have created an agency.
We chose to create Miroir.
Ready to get started? So are we.
A brief, a launch or simply an idea?
Tell us about it and we will help you activate the right creators.